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One of the best ways to improve your brand’s credibility online is to have a Wikipedia page for your business or organization. Often, when people Google search for a company, Wikipedia is the first place they’ll go for information. So creating a Wikipedia page can also give you control over the narrative represented to the viewer. Wikipedia can also direct people to external links, which can increase traffic for your business.
Unfortunately, it’s not guaranteed that a Wikipedia page will be published after you submit it, but there is plenty you can do in preparation to help your case. While creating a business Wiki is not easy, it’s worth the effort for the brand awareness it can bring. Here are five tips to follow if you’re looking to establish a new Wikipedia page for your business.
Related: Do Entrepreneurs Need a Wikipedia Page?
Make sure the page doesn’t exist yet
While it should seem obvious, it’s crucial to do your research before diving into this hefty process. Check to ensure a page doesn’t already exist for your business or brand. Anyone can create and edit pages on Wikipedia, so there is a chance that a page could exist.
If this is the case, you’ll want to read it closely to identify any errors or areas of opportunity that deserve expansion. Luckily, it’s much easier to edit an existing Wikipedia page than it is to create one from scratch, so it’s a plus if someone has already done the hard work for you!
Related: 5 Tips To Get Yourself a Personal Wikipedia Page
Make a Wikipedia account and generate credibility
If you’re starting from scratch, as most people do, you’ll need to begin by creating a Wikipedia account. You’ll need a username and password. Creating the account will also allow you to set up a brief profile. You can use this profile to highlight information on your brand and share a couple of photos.
Once your account is created, you don’t want to dive into building your business’s page immediately — odds are it will be rejected immediately, as your user doesn’t have any associated credibility. Instead, spend some time contributing to various articles on Wikipedia under your username so that the platform knows you can be trusted.
An excellent way to do this is to look for pages related to your industry and add brief, citable additions that relate to your company. For instance, if you’re in the lumber industry, link to a newspaper article or press release about your business on pages that make sense. Over time, your user reputation will grow.
Related: Wikipedia Is Restricting Editing on Its ‘Recession’ Page Due to Arguing
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